The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years
(Book)

Book Cover
Average Rating
Author
Mahajan, Vijay, 1948-
Contributors
Banga, Kamini, joint author.
Gunther, Robert E., 1960- joint author.
Status
On Shelf
General Shelving - 3rd Floor
HF1416.6.D44 M34 2006
1 available

Description

Loading Description...

Also in this Series

Checking series information...

Copies

LocationCall NumberStatus
General Shelving - 3rd FloorHF1416.6.D44 M34 2006On Shelf

More Like This

Loading more titles like this title...

Links

Table of contents

Subjects

LC Subjects
Export marketing -- Developing countries.
International business enterprises -- Developing countries.
OCLC Fast Subjects
Developing countries.
Export marketing.
International business enterprises.
Other Subjects
Buitenlandse handel.
Export marketing -- Developing countries.
International business enterprises -- Developing countries.
Marketing.

More Details

Format
Book
Physical Desc
xxvii, 224 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
"Most global businesses focus on selling to the wealthiest fourteen percent of the world's population: the developed world. But these markets are oversaturated, overcompetitive, and aging. The 86 Percent Solution shows how to unleash new growth and profitability by serving everyone else." "Drawing on dozens of examples from emerging markets worldwide, the authors offer actionable strategies and tactics for product design, pricing, packaging, distribution, advertising, and much more. You'll discover the radically different "rules of engagement" that make emerging markets tick, and how some companies are already driving billions of dollars in sales there." "Along the way, you'll learn how to handle lack of infrastructure and media, low literacy levels, and "unconventional" consumer behavior. With the right solutions, these challenges present opportunities."--Jacket.
Local note
SACFinal081324

Published Reviews

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Mahajan, V., Banga, K., & Gunther, R. E. (2006). The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years . Wharton School Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Mahajan, Vijay, 1948-, Kamini, Banga and Robert E. Gunther. 2006. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Upper Saddle River, N.J.: Wharton School Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Mahajan, Vijay, 1948-, Kamini, Banga and Robert E. Gunther. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years Upper Saddle River, N.J.: Wharton School Publishing, 2006.

Harvard Citation (style guide)

Mahajan, V., Banga, K. and Gunther, R. E. (2006). The 86 percent solution: how to succeed in the biggest market opportunity of the next 50 years. Upper Saddle River, N.J.: Wharton School Publishing.

MLA Citation, 9th Edition (style guide)

Mahajan, Vijay, Kamini Banga, and Robert E. Gunther. The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years Wharton School Publishing, 2006.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Loading Staff View.