The cult of the luxury brand : inside Asia's love affair with luxury
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HD69.B7 C467 2006
1 available
HD69.B7 C467 2006
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HD69.B7 C467 2006 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
85.40 marketing.
Asia.
Brand name products -- Marketing. -- Asia.
Brand name products -- Social aspects -- Asia.
Brand name products -- Social aspects -- Asia.
Branding (Marketing) -- Asia.
Brands (commerce)
Classes sociales -- Asie.
Luxuries -- Social aspects -- Asia.
Luxuries -- Social aspects.
marketing -- produit de luxe -- Asie.
marketing -- produit de marque -- Asie.
Produits de luxe -- Aspect social.
Produits de marque -- Aspect social -- Asie.
Social classes -- Asia.
Social classes -- Asia.
Social status -- Asia.
Social status -- Asia.
Social status.
Statut social -- Asie.
Asia.
Brand name products -- Marketing. -- Asia.
Brand name products -- Social aspects -- Asia.
Brand name products -- Social aspects -- Asia.
Branding (Marketing) -- Asia.
Brands (commerce)
Classes sociales -- Asie.
Luxuries -- Social aspects -- Asia.
Luxuries -- Social aspects.
marketing -- produit de luxe -- Asie.
marketing -- produit de marque -- Asie.
Produits de luxe -- Aspect social.
Produits de marque -- Aspect social -- Asie.
Social classes -- Asia.
Social classes -- Asia.
Social status -- Asia.
Social status -- Asia.
Social status.
Statut social -- Asie.
More Details
Format
Book
Physical Desc
314 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 297-304) and index.
Description
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Chadha, R., & Husband, P. (2006). The cult of the luxury brand: inside Asia's love affair with luxury . Nicholas Brealey International.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Chadha, Radha and Paul. Husband. 2006. The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury. London ; Boston: Nicholas Brealey International.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Chadha, Radha and Paul. Husband. The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury London ; Boston: Nicholas Brealey International, 2006.
Harvard Citation (style guide)Chadha, R. and Husband, P. (2006). The cult of the luxury brand: inside asia's love affair with luxury. London ; Boston: Nicholas Brealey International.
MLA Citation, 9th Edition (style guide)Chadha, Radha., and Paul Husband. The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury Nicholas Brealey International, 2006.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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