The elements of influence : introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz
(Book)

Book Cover
Average Rating
Status
General Shelving - 3rd Floor
HD30.28 .K453 2006
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHD30.28 .K453 2006On Shelf

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Format
Book
Physical Desc
x, 340 pages : illustrations ; 25 cm
Language
English
UPC
9780525949848

Notes

Bibliography
Includes bibliographical references (pages 314-325) and indexes.
Description
"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Kelly, A. (2006). The elements of influence: introducing the Playmaker's Standard : the new essential system for managing competition, reputation, brand, and buzz . Dutton.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Kelly, Alan, 1957-. 2006. The Elements of Influence: Introducing the Playmaker's Standard : The New Essential System for Managing Competition, Reputation, Brand, and Buzz. Dutton.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Kelly, Alan, 1957-. The Elements of Influence: Introducing the Playmaker's Standard : The New Essential System for Managing Competition, Reputation, Brand, and Buzz Dutton, 2006.

MLA Citation, 9th Edition (style guide)

Kelly, Alan. The Elements of Influence: Introducing the Playmaker's Standard : The New Essential System for Managing Competition, Reputation, Brand, and Buzz Dutton, 2006.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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