Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume
(Book)

Book Cover
Average Rating
Author
Verklin, David.
Contributors
Kanner, Bernice.
Status
On Shelf
General Shelving - 3rd Floor
HF5813 .U6 V47 2007
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5813 .U6 V47 2007On Shelf

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Table of contents
Contributor biographical information
Publisher description

Subjects

LC Subjects
Advertising -- United States.
Mass media -- United States.
OCLC Fast Subjects
Advertising.
Mass media.
United States. -- https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
Other Subjects
Massenmedien
USA.
Werbung

More Details

Format
Book
Physical Desc
xv, 221 pages ; 24 cm
Language
English

Notes

General Note
Includes index.
Description
Marketing and advertising are changing rapidly. Where they go from here and how they will affect our lives and reflect our values in the future is the basis of this book. You'll learn the real reason your favorite shows get cancelled, why Oprah gives away Pontiacs to audience members, why billboard advertising is actually on the rise, how technology is growing the TV audience, and other changes brought about by the decisions made by those who control what we watch, click, see, and hear every day.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Verklin, D., & Kanner, B. (2007). Watch this, listen up, click here: inside the 300 billion dollar business behind the media you constantly consume . John Wiley & Sons.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Verklin, David and Bernice. Kanner. 2007. Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume. Hoboken, N.J.: John Wiley & Sons.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Verklin, David and Bernice. Kanner. Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume Hoboken, N.J.: John Wiley & Sons, 2007.

Harvard Citation (style guide)

Verklin, D. and Kanner, B. (2007). Watch this, listen up, click here: inside the 300 billion dollar business behind the media you constantly consume. Hoboken, N.J.: John Wiley & Sons.

MLA Citation, 9th Edition (style guide)

Verklin, David., and Bernice Kanner. Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume John Wiley & Sons, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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