Authenticity : what consumers really want
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HF5415.15 .G55 2007
1 available
HF5415.15 .G55 2007
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.15 .G55 2007 | On Shelf |
Subjects
OCLC Fast Subjects
Other Subjects
Authentizität
Consommateurs -- Comportement.
Consommateurs -- Préférences.
Consumentengedrag.
Consumer behavior.
Consumer behavior.
Consumers' preferences.
Consumers' preferences.
Consumers.
Customization
Konsumentforskning.
Kundenorientierung
Köpvanor.
Marketing.
Marknadsföring.
Product management.
Product management.
Produits commerciaux -- Gestion.
Produktmanagement
Consommateurs -- Comportement.
Consommateurs -- Préférences.
Consumentengedrag.
Consumer behavior.
Consumer behavior.
Consumers' preferences.
Consumers' preferences.
Consumers.
Customization
Konsumentforskning.
Kundenorientierung
Köpvanor.
Marketing.
Marknadsföring.
Product management.
Product management.
Produits commerciaux -- Gestion.
Produktmanagement
More Details
Format
Book
Physical Desc
xiii, 299 pages : illustrations ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 253-281) and index.
Description
The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Gilmore, J. H., & Pine, B. J. (2007). Authenticity: what consumers really want . Harvard Business School Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Gilmore, James H., 1959- and B. Joseph. Pine. 2007. Authenticity: What Consumers Really Want. Boston, Mass.: Harvard Business School Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Gilmore, James H., 1959- and B. Joseph. Pine. Authenticity: What Consumers Really Want Boston, Mass.: Harvard Business School Press, 2007.
Harvard Citation (style guide)Gilmore, J. H. and Pine, B. J. (2007). Authenticity: what consumers really want. Boston, Mass.: Harvard Business School Press.
MLA Citation, 9th Edition (style guide)Gilmore, James H., and B. Joseph Pine. Authenticity: What Consumers Really Want Harvard Business School Press, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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