Evaluating public relations : a best practice guide to public relations planning, research & evaluation
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HD59 .W325 2007
1 available
HD59 .W325 2007
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HD59 .W325 2007 | On Shelf |
Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
iv, 252 pages : illustrations ; 24 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 244-250) and index.
Description
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Watson, T., & Noble, P. (2007). Evaluating public relations: a best practice guide to public relations planning, research & evaluation (2nd ed.). Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Watson, Tom, 1950- and Paul Noble. 2007. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Watson, Tom, 1950- and Paul Noble. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation Kogan Page, 2007.
MLA Citation, 9th Edition (style guide)Watson, Tom, and Paul Noble. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation 2nd ed., Kogan Page, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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