Branded male : marketing to men
(Book)

Book Cover
Average Rating
Author
Tungate, Mark, 1967-
Status
On Shelf
General Shelving - 3rd Floor
HF5415.1255 .T86 2008
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5415.1255 .T86 2008On Shelf

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Links

EBSCOhost
Table of contents
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=217076
to access electronic resource
Contributor biographical information
Publisher description

Subjects

LC Subjects
Branding (Marketing)
Male consumers.
Target marketing.
OCLC Fast Subjects
Branding (Marketing)
Male consumers.
Target marketing.
Other Subjects
Branding (Marketing)
Branding (Marketing)
branding.
Cibles (Marketing)
Cibles (marketing)
Consommateurs masculins.
Male consumers.
Male consumers.
Produits de marque.
Stratégie de marque.
Target marketing.
Target marketing.

More Details

Format
Book
Physical Desc
ix, 228 pages, 16 unnumbered pages of plates : color illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references (pages 222-223) and index.
Restrictions on Access
Electronic version is restricted to subscribing institutions.
Description
Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. This book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. It examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.--[Publisher description].
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Tungate, M. (2008). Branded male: marketing to men . Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Tungate, Mark, 1967-. 2008. Branded Male: Marketing to Men. London ; Philadelphia: Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Tungate, Mark, 1967-. Branded Male: Marketing to Men London ; Philadelphia: Kogan Page, 2008.

Harvard Citation (style guide)

Tungate, M. (2008). Branded male: marketing to men. London ; Philadelphia: Kogan Page.

MLA Citation, 9th Edition (style guide)

Tungate, Mark. Branded Male: Marketing to Men Kogan Page, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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