The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
(Book)
Author
Status
General Shelving - 3rd Floor
HF5801 .B37 2008
1 available
HF5801 .B37 2008
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5801 .B37 2008 | On Shelf |
Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
272 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (page 268) and index.
Description
Offering advice from everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time that show how brilliant ideas last forever.--Book cover.
Local note
SACFinal081324
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Barry, P. (2008). The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns . Thames & Hudson.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Barry, Pete. 2008. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. Thames & Hudson.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns Thames & Hudson, 2008.
MLA Citation, 9th Edition (style guide)Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns Thames & Hudson, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.