The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
(Book)

Book Cover
Average Rating
Author
Barry, Pete
Status
On Shelf
General Shelving - 3rd Floor
HF5801 .B37 2008
1 available

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Copies

LocationCall NumberStatus
General Shelving - 3rd FloorHF5801 .B37 2008On Shelf

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Subjects

LC Subjects
Advertising campaigns.
Advertising copy.
Advertising.
OCLC Fast Subjects
Advertising campaigns.
Advertising copy.
Advertising.
Other Subjects
advertising campaigns.
Campagnes publicitaires.
Publicité -- Rédaction.

More Details

Format
Book
Physical Desc
272 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references (page 268) and index.
Description
Offering advice from everything you need to know, from how to write copy and choose a typeface to how agencies work and the different strategies used for print, TV and online campaigns, the book includes exercises to help you judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time that show how brilliant ideas last forever.--Book cover.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Barry, P. (2008). The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns . Thames & Hudson.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Barry, Pete. 2008. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. New York: Thames & Hudson.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns New York: Thames & Hudson, 2008.

Harvard Citation (style guide)

Barry, P. (2008). The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns. New York: Thames & Hudson.

MLA Citation, 9th Edition (style guide)

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns Thames & Hudson, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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