Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
(Book)

Book Cover
Average Rating
Author
Azevedo, Abaetê de.
Contributors
Pomeranz, Ricardo.
Status
On Shelf
General Shelving - 3rd Floor
HC79.C6 A94 2008
1 available

Description

Loading Description...

Also in this Series

Checking series information...

Copies

LocationCall NumberStatus
General Shelving - 3rd FloorHC79.C6 A94 2008On Shelf

More Like This

Loading more titles like this title...

Links

Table of contents

Subjects

LC Subjects
Consumers.
Customer relations.
Marketing.
OCLC Fast Subjects
Consumers.
Customer relations.
Marketing.
Other Subjects
Consumers.
Consumers.
Customer relations.
Customer relations.
Marketing
Marketing.
marketing.
Marketing.
Marketing.

More Details

Format
Book
Physical Desc
xi, 226 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references (pages 217-220) and index.
Description
This hands-on guide to the next generation of customer relationship marketing shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers.
Local note
SACFinal081324

Published Reviews

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Azevedo, A. d., & Pomeranz, R. (2008). Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing . McGraw-Hill.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Azevedo, Abaetê de and Ricardo. Pomeranz. 2008. Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing. New York: McGraw-Hill.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Azevedo, Abaetê de and Ricardo. Pomeranz. Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing New York: McGraw-Hill, 2008.

Harvard Citation (style guide)

Azevedo, A. d. and Pomeranz, R. (2008). Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing. New York: McGraw-Hill.

MLA Citation, 9th Edition (style guide)

Azevedo, Abaetê de., and Ricardo Pomeranz. Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing McGraw-Hill, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Loading Staff View.