Habit : the 95% of behavior marketers ignore
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415.32 .M375 2008
1 available
HF5415.32 .M375 2008
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
General Shelving - 3rd Floor | HF5415.32 .M375 2008 | On Shelf |
Subjects
LC Subjects
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More Details
Format
Book
Physical Desc
xvi, 191 pages ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
This book reveals how two fundamental assumptions have led marketing onto a dead-end path: that customers are aware of what they are doing, and that they know why they do what they do. Using advanced technologies, neuroscientists and cognitive psychologists have recently discovered the counterintuitive fact that the unconscious mind controls up to 95% of behavior, so it is not surprising that the marketing theory taught for the past 50 years requires some serious updating. Managers and executives willing to revise their most cherished beliefs in light of this new understanding can gain the rarest kind of success, a sustainable competitive advantage.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Martin, N. (2008). Habit: the 95% of behavior marketers ignore . FT Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Martin, Neale, 1957-. 2008. Habit: The 95% of Behavior Marketers Ignore. Upper Saddle River, N.J.: FT Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Martin, Neale, 1957-. Habit: The 95% of Behavior Marketers Ignore Upper Saddle River, N.J.: FT Press, 2008.
Harvard Citation (style guide)Martin, N. (2008). Habit: the 95% of behavior marketers ignore. Upper Saddle River, N.J.: FT Press.
MLA Citation, 9th Edition (style guide)Martin, Neale. Habit: The 95% of Behavior Marketers Ignore FT Press, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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