Includes bibliographical references (pages 201-214) and index.

Each of us enters the workplace not only as a human being, but as a woman or a man. Each workday is a meeting of gender-different styles, modes of operating, and leadership skills. The corporation that utilizes the differences between men and women is the corporation that discovers significant competitive advantage. The corporation that helps both genders understand each other has committed to maximum success. This book weaves together Michael Gurian's trademark use of brain science in gender studies and Barbara Annis' years of experience consulting to top, international companies on gender issues, and adds real life examples of what is currently happening in business leadership. Its practical application focuses on executive and managerial leadership, then extends to all levels of workplace operation. The authors provide new vision, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. This book also includes PET and SPECT scans, and presents other brain science tools, by which readers can look into the brains of men and women. The authors also provide five ready to use, field-tested, and GenderTools by which readers can increase both their personal comfort and competitive edge as women and men. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Procter & Gamble, Avon, and Disney, the book shows readers how ignoring gender balance actually impedes the true potential of any business.

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