Marketing ethics
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415 .S28 2008
1 available
HF5415 .S28 2008
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415 .S28 2008 | On Shelf |
More Details
Format
Book
Physical Desc
xv, 162 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 145-160) and index.
Description
Saucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents' Bill of Rights, and CARU's Core Principles.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Saucier, R. D. (2008). Marketing ethics . Edwin Mellen Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Saucier, Rick D. 2008. Marketing Ethics. Lewiston [N.Y.]: Edwin Mellen Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Saucier, Rick D. Marketing Ethics Lewiston [N.Y.]: Edwin Mellen Press, 2008.
Harvard Citation (style guide)Saucier, R. D. (2008). Marketing ethics. Lewiston [N.Y.]: Edwin Mellen Press.
MLA Citation, 9th Edition (style guide)Saucier, Rick D. Marketing Ethics Edwin Mellen Press, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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