Advertising 2.0 : social media marketing in a Web 2.0 world
(Book)
Author
Status
General Shelving - 3rd Floor
HF6146.I58 T88 2008
1 available
HF6146.I58 T88 2008
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF6146.I58 T88 2008 | On Shelf |
Subjects
OCLC Fast Subjects
Other Subjects
Advertising -- Internet.
Advertising media.
Advertising.
Brand name products -- Marketing.
Branding (Marketing)
branding.
Internet advertising.
Internet marketing.
Internet marketing.
Internet.
Internetreklam.
Kundenbindung
Markenpolitik
Marketing
Marketing sur Internet.
Marketing.
Online social networks.
Online-Community
Publicité sur Internet.
Publicité.
Réseaux sociaux (Internet)
Social Media
Social networking.
Stratégie de marque.
Werbung
World Wide Web 2.0
Advertising media.
Advertising.
Brand name products -- Marketing.
Branding (Marketing)
branding.
Internet advertising.
Internet marketing.
Internet marketing.
Internet.
Internetreklam.
Kundenbindung
Markenpolitik
Marketing
Marketing sur Internet.
Marketing.
Online social networks.
Online-Community
Publicité sur Internet.
Publicité.
Réseaux sociaux (Internet)
Social Media
Social networking.
Stratégie de marque.
Werbung
World Wide Web 2.0
More Details
Format
Book
Physical Desc
viii, 202 pages : illustrations ; 24 cm
Language
English
UPC
2804648
Notes
Bibliography
Includes bibliographical references (pages 187-198) and index.
Description
"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application."--Jacket.
Terms Governing Use and Reproduction
British Library not licensed to copy,0.,Uk
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Tuten, T. L. (2008). Advertising 2.0: social media marketing in a Web 2.0 world . Praeger.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Tuten, Tracy L., 1967-. 2008. Advertising 2.0: Social Media Marketing in a Web 2.0 World. Westport, Conn.: Praeger.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Tuten, Tracy L., 1967-. Advertising 2.0: Social Media Marketing in a Web 2.0 World Westport, Conn.: Praeger, 2008.
Harvard Citation (style guide)Tuten, T. L. (2008). Advertising 2.0: social media marketing in a web 2.0 world. Westport, Conn.: Praeger.
MLA Citation, 9th Edition (style guide)Tuten, Tracy L. Advertising 2.0: Social Media Marketing in a Web 2.0 World Praeger, 2008.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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