Strategies for the green economy : opportunities and challenges in the new world of business
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HF5413 .M35 2009
1 available
HF5413 .M35 2009
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5413 .M35 2009 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xvii, 290 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"In Strategies for the Green Economy, Joel Makower, one of the world's foremost green business experts, provides a clear road-map for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, Strategies for the Green Economy shows how leadership companies are finding their way in the green economy, while their competitors struggle." "Including groundbreaking data about customers' attitudes and behaviors regarding green products and services, Strategies for the Green Economy will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims - and place you on solid footing in the growing green economy."--Jacket.
Local note
SACFinal081324
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Makower, J., & Pike, C. (2009). Strategies for the green economy: opportunities and challenges in the new world of business . McGraw-Hill.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Makower, Joel, 1952- and Cara. Pike. 2009. Strategies for the Green Economy: Opportunities and Challenges in the New World of Business. New York: McGraw-Hill.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Makower, Joel, 1952- and Cara. Pike. Strategies for the Green Economy: Opportunities and Challenges in the New World of Business New York: McGraw-Hill, 2009.
Harvard Citation (style guide)Makower, J. and Pike, C. (2009). Strategies for the green economy: opportunities and challenges in the new world of business. New York: McGraw-Hill.
MLA Citation, 9th Edition (style guide)Makower, Joel, and Cara Pike. Strategies for the Green Economy: Opportunities and Challenges in the New World of Business McGraw-Hill, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.