The brand bubble : the looming crisis in brand value and how to avoid it
(Book)

Book Cover
Average Rating
Author
Gerzema, John, 1961-
Contributors
Lebar, Ed, 1943- author.
Stringham, Peter, writer of foreword.
Status
On Shelf
General Shelving - 3rd Floor
HD69.B7 G43 2008
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHD69.B7 G43 2008On Shelf

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Table of contents
Table of contents
Cover
Additional Information at Google Books

Subjects

LC Subjects
Brand name products -- Case studies.
Brand name products -- Valuation.
Branding (Marketing)
Case studies.
OCLC Fast Subjects
Brand name products
Brand name products -- Valuation
Branding (Marketing)
Case studies
Other Subjects
branding.
Märkesvaror.
Produits de marque -- Études de cas.
Produits de marque -- Évaluation.
Stratégie de marque.
Varumärken.
Études de cas.

More Details

Format
Book
Physical Desc
x, 252 pages : illustrations ; 24 cm
Language
English
UPC
9780470183878

Notes

Bibliography
Includes bibliographical references (pages 235-239) and index.
Description
Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Gerzema, J., Lebar, E., & Stringham, P. (2008). The brand bubble: the looming crisis in brand value and how to avoid it . Jossey-Bass.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Gerzema, John, 1961-, Ed Lebar and Peter, Stringham. 2008. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. San Francisco, Calif.: Jossey-Bass.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Gerzema, John, 1961-, Ed Lebar and Peter, Stringham. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It San Francisco, Calif.: Jossey-Bass, 2008.

Harvard Citation (style guide)

Gerzema, J., Lebar, E. and Stringham, P. (2008). The brand bubble: the looming crisis in brand value and how to avoid it. San Francisco, Calif.: Jossey-Bass.

MLA Citation, 9th Edition (style guide)

Gerzema, John, Ed Lebar, and Peter Stringham. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Jossey-Bass, 2008.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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