Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century
(Book)

Book Cover
Average Rating
Author
Sutton, Denise H.
Status
On Shelf
General Shelving - 3rd Floor
HF5805 .S87 2009
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5805 .S87 2009On Shelf

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Table of contents
Table of contents
Contributor biographical information
Publisher description

Subjects

LC Subjects
Advertising agencies -- United States -- History.
Beauty, Personal -- United States -- History.
J. Walter Thompson Company. -- Women's Editorial Department.
Women in advertising -- United States -- History.
Women in the advertising industry -- United States -- History.
OCLC Fast Subjects
Advertising agencies.
Beauty, Personal.
History.
J. Walter Thompson Company. -- Women's Editorial Department.
United States.
Women in advertising.
Women in the advertising industry.
Other Subjects
Agences de publicité -- États-Unis -- Histoire.
Berufstätigkeit
Femmes dans l'industrie de la publicité -- États-Unis -- Histoire.
Femmes dans la publicité -- États-Unis -- Histoire.
Frau
Frau.
JWT.
JWT.
Kosmetik.
Kosmetikindustrie
Reklam -- historia -- Förenta staterna.
Schönheit -- Frau -- USA.
Skönhet -- historia -- Förenta staterna -- 1900-talet.
USA
USA.
Werbeagentur
Werbewirtschaft -- USA -- Geschichte 20. Jh.
Werbung
Werbung -- Geschlecht -- USA -- Geschichte.
Werbung.

More Details

Format
Book
Physical Desc
xii, 210 pages : illustrations ; 22 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Sutton, D. H. (2009). Globalizing ideal beauty: how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century . Palgrave Macmillan.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Sutton, Denise H. 2009. Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century. New York: Palgrave Macmillan.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Sutton, Denise H. Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century New York: Palgrave Macmillan, 2009.

Harvard Citation (style guide)

Sutton, D. H. (2009). Globalizing ideal beauty: how female copywriters of the J. walter thompson advertising agency redefined beauty for the twentieth century. New York: Palgrave Macmillan.

MLA Citation, 9th Edition (style guide)

Sutton, Denise H. Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century Palgrave Macmillan, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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