Includes bibliographical references and index.

"In You've Gotta Have Heart, Cass Wheeler reveals the management and leadership skills that will help employees, volunteers, and board members excel at their jobs, become good role models, and inspire a more visionary, creative, and disciplined nonprofit organization." "You've Gotta Have Heart offers insider advice on branding, tag lines, paid advertising, fund-raising, social networking, advocating, leadership vs. management, creating winning teams, and talent recruitment, development, and retention. This book takes you beyond theory and good intentions to help you achieve real, lasting results." "Filled with honest, practical, and thoughtful lessons from the author's own experience, this book will help nonprofits of every size do great and be great."--Jacket.

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