Includes bibliographical references (pages 219-276) and index.

Publisher's description -- Concern about greenhouse gases and the warming of the planet is reaching a crescendo never before experienced. In the past, crises that have threatened the lives and livelihoods of huge portions of the populace have spurred entrepreneurs to come up with solutions that eventually tempered the crisis, improved the quality of life, and laid the groundwork for future growth and development. As consumers demand planet-friendly products and investors look for so-called green companies to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business. Global Warming Is Good for Business explores the people and forces at work today to deal with and profit from global warming. From universities, whose research projects spin off green business opportunities, to entrepreneurs and large companies scrambling onto the green bandwagon -- all mixed with government agencies attempting to support the effort -- Keilbach's entertaining narrative reveals an expansive community coming together to change the world and make a profit, one joule at a time. Just one example: In Scotland they are already using the Wavegen Limpet, a column that is partly submerged in the ocean. As the water level rises and falls, electricity is generated.

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