The king of Madison Avenue : David Ogilvy and the making of modern advertising
(Book)
Author
Status
General Shelving - 3rd Floor
HF5810.O34 A3 2009
1 available
HF5810.O34 A3 2009
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5810.O34 A3 2009 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Advertising -- United States -- History -- 20th century.
Advertising -- USA. -- History.
Advertising agencies -- United States -- History -- 20th century.
Advertising executives -- United States -- Biography.
Agences de publicité -- États-Unis -- Histoire -- 20e siècle.
Agences de publicité -- États-Unis -- Histoire -- Vingtième siècle.
Biographies.
Biography.
collective biographies.
Directeurs de la publicité -- États-Unis -- Biographies.
Ogilvy & Mather.
Ogilvy, David -- Unternehmer.
Ogilvy, David, -- (1911- ...)
Ogilvy, David, -- 1911-1999.
Publicitaires -- États-Unis -- Biographies.
Publicité -- États-Unis -- Histoire -- Vingtième siècle.
Advertising -- USA. -- History.
Advertising agencies -- United States -- History -- 20th century.
Advertising executives -- United States -- Biography.
Agences de publicité -- États-Unis -- Histoire -- 20e siècle.
Agences de publicité -- États-Unis -- Histoire -- Vingtième siècle.
Biographies.
Biography.
collective biographies.
Directeurs de la publicité -- États-Unis -- Biographies.
Ogilvy & Mather.
Ogilvy, David -- Unternehmer.
Ogilvy, David, -- (1911- ...)
Ogilvy, David, -- 1911-1999.
Publicitaires -- États-Unis -- Biographies.
Publicité -- États-Unis -- Histoire -- Vingtième siècle.
More Details
Format
Book
Physical Desc
xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 249-271) and index.
Description
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Roman, K. (2009). The king of Madison Avenue: David Ogilvy and the making of modern advertising . Palgrave Macmillan.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Roman, Kenneth. 2009. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. Palgrave Macmillan.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Roman, Kenneth. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Palgrave Macmillan, 2009.
MLA Citation, 9th Edition (style guide)Roman, Kenneth. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Palgrave Macmillan, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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