Neuro web design : what makes them click?
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415.12615 .W45 2009
1 available
HF5415.12615 .W45 2009
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.12615 .W45 2009 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Aspects psychologiques.
Communication persuasive.
Comportement du consommateur.
Consommateurs -- Comportement.
Consumer behavior.
E-Business.
Homepage.
Internet
Internet marketing.
Internet.
Konsumentenverhalten.
Marketing -- methods
Marketing sur Internet.
Marketing.
Motivation.
Neuromarketing.
Neuromarketing.
Neuromarketing.
Neuropsychologie.
Neuropsychology
Online-Werbung.
Persuasive Communication
Sciences cognitives.
Sites Web -- Conception -- Aspect psychologique.
Société de l'information.
User-Computer Interface
Web sites -- Design -- Psychological aspects.
Communication persuasive.
Comportement du consommateur.
Consommateurs -- Comportement.
Consumer behavior.
E-Business.
Homepage.
Internet
Internet marketing.
Internet.
Konsumentenverhalten.
Marketing -- methods
Marketing sur Internet.
Marketing.
Motivation.
Neuromarketing.
Neuromarketing.
Neuromarketing.
Neuropsychologie.
Neuropsychology
Online-Werbung.
Persuasive Communication
Sciences cognitives.
Sites Web -- Conception -- Aspect psychologique.
Société de l'information.
User-Computer Interface
Web sites -- Design -- Psychological aspects.
More Details
Format
Book
Physical Desc
xiii, 147 pages : illustrations ; 24 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 135-139) and index.
Description
"Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click." "Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site."--Jacket.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Weinschenk, S. (2009). Neuro web design: what makes them click? . New Riders.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Weinschenk, Susan. 2009. Neuro Web Design: What Makes Them Click?. Berkeley, CA: New Riders.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Weinschenk, Susan. Neuro Web Design: What Makes Them Click? Berkeley, CA: New Riders, 2009.
Harvard Citation (style guide)Weinschenk, S. (2009). Neuro web design: what makes them click? Berkeley, CA: New Riders.
MLA Citation, 9th Edition (style guide)Weinschenk, Susan. Neuro Web Design: What Makes Them Click? New Riders, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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