International communications strategy : developments in cross-cultural communications, PR and social media
(Book)

Book Cover
Average Rating
Author
Cambie, Silvia.
Contributors
Ooi, Yang-May.
Status
On Shelf
General Shelving - 3rd Floor
HM1211 .C36 2009
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHM1211 .C36 2009On Shelf

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Table of contents
E-book
Contributor biographical information
Publisher description
Click here to view book
http://library.ncl.ac.uk/openurl/?u.ignore_date_coverage=true&rft.mms_id=990007679470102411

Subjects

LC Subjects
Intercultural communication.
Leadership.
Public relations.
Social media.
OCLC Fast Subjects
Intercultural communication.
Leadership.
Public relations.
Social media.
Other Subjects
Leadership.
Médias sociaux.
public relations.
Relations publiques.
social media.

More Details

Format
Book
Physical Desc
xvii, 222 pages ; 25 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Discusses the cross-cultural challenges currently facing business communicators and PR practitioners; the rise of emerging-market multinationals, China and India and offshoring are transforming the communication sector beyond recognition. New channels of global communication are also being opened by the interactive web, bringing different communities across the world together instantaneously online and creating new audiences. Cambie and Ooi argue that understanding cross-cultural aspects of communication includes understanding online and offline cultures and the global uses of social media, and that the focus of the communication profession is shifting from content creation to relationship management of the study of social ecosystems. From publisher description.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Cambie, S., & Ooi, Y. (2009). International communications strategy: developments in cross-cultural communications, PR and social media . Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Cambie, Silvia and Yang-May. Ooi. 2009. International Communications Strategy: Developments in Cross-cultural Communications, PR and Social Media. London ; Philadelphia: Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Cambie, Silvia and Yang-May. Ooi. International Communications Strategy: Developments in Cross-cultural Communications, PR and Social Media London ; Philadelphia: Kogan Page, 2009.

Harvard Citation (style guide)

Cambie, S. and Ooi, Y. (2009). International communications strategy: developments in cross-cultural communications, PR and social media. London ; Philadelphia: Kogan Page.

MLA Citation, 9th Edition (style guide)

Cambie, Silvia., and Yang-May Ooi. International Communications Strategy: Developments in Cross-cultural Communications, PR and Social Media Kogan Page, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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