Women want more : how to capture your share of the world's largest, fastest-growing market
(Book)

Book Cover
Average Rating
Author
Silverstein, Michael J.
Contributors
Sayre, Kate.
Butman, John.
Status
On Shelf
General Shelving - 3rd Floor
HF5415.332.W66 S55 2009
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5415.332.W66 S55 2009On Shelf

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Contributor biographical information
Publisher description
Cover image

Subjects

LC Subjects
New products.
Women consumers.
OCLC Fast Subjects
New products.
Women consumers.
Other Subjects
Börngen, ...
Consommatrices.
Kvinliga konsumenter.
Marketing
Neues Produkt
New products.
New products.
Produktutveckling.
Verbraucherverhalten
Women consumers.
Women consumers.
Zielgruppe

More Details

Format
Book
Physical Desc
viii, 322 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Silverstein, M. J., Sayre, K., & Butman, J. (2009). Women want more: how to capture your share of the world's largest, fastest-growing market . HarperBusiness.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Silverstein, Michael J, Kate. Sayre and John. Butman. 2009. Women Want More: How to Capture Your Share of the World's Largest, Fastest-growing Market. New York, NY: HarperBusiness.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Silverstein, Michael J, Kate. Sayre and John. Butman. Women Want More: How to Capture Your Share of the World's Largest, Fastest-growing Market New York, NY: HarperBusiness, 2009.

Harvard Citation (style guide)

Silverstein, M. J., Sayre, K. and Butman, J. (2009). Women want more: how to capture your share of the world's largest, fastest-growing market. New York, NY: HarperBusiness.

MLA Citation, 9th Edition (style guide)

Silverstein, Michael J., Kate Sayre, and John Butman. Women Want More: How to Capture Your Share of the World's Largest, Fastest-growing Market HarperBusiness, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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