Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HF5415.332.Y66 Y37 2009
1 available
HF5415.332.Y66 Y37 2009
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.332.Y66 Y37 2009 | On Shelf |
Subjects
OCLC Fast Subjects
Other Subjects
Barn som konsumenter.
Consumidores adultos jóvenes -- Actitudes.
Generación Y -- Actitudes.
Generation Y -- Attitudes.
Génération Internet -- Attitudes.
Jeunes adultes consommateurs -- Attitudes.
Jugend -- Konsumverhalten.
Jugend -- Marketing.
Konsumenter.
Konsumverhalten -- Jugend.
Köpvanor.
Marketing
Marketing -- Jugend.
Marketing.
marketing.
Marketing.
Mercadotecnia.
Ungdomar som konsumenter.
Young adult consumers -- Attitudes.
Consumidores adultos jóvenes -- Actitudes.
Generación Y -- Actitudes.
Generation Y -- Attitudes.
Génération Internet -- Attitudes.
Jeunes adultes consommateurs -- Attitudes.
Jugend -- Konsumverhalten.
Jugend -- Marketing.
Konsumenter.
Konsumverhalten -- Jugend.
Köpvanor.
Marketing
Marketing -- Jugend.
Marketing.
marketing.
Marketing.
Mercadotecnia.
Ungdomar som konsumenter.
Young adult consumers -- Attitudes.
More Details
Format
Book
Physical Desc
xx, 250 pages ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
Terms Governing Use and Reproduction
Current Copyright Fee: GBP32.00,0.,Uk
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Yarrow, K., & O'Donnell, J. (2009). Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail . Jossey-Bass.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Yarrow, Kit, 1958- and Jayne. O'Donnell. 2009. Gen BuY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing Retail. San Francisco: Jossey-Bass.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Yarrow, Kit, 1958- and Jayne. O'Donnell. Gen BuY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing Retail San Francisco: Jossey-Bass, 2009.
Harvard Citation (style guide)Yarrow, K. and O'Donnell, J. (2009). Gen buy: how tweens, teens, and twenty-somethings are revolutionizing retail. San Francisco: Jossey-Bass.
MLA Citation, 9th Edition (style guide)Yarrow, Kit, and Jayne O'Donnell. Gen BuY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing Retail Jossey-Bass, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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