How cool brands stay hot : branding to generation Y
(Book)

Book Cover
Average Rating
Author
Bergh, Joeri van den, 1971-
Contributors
Behrer, Mattias.
Status
On Shelf
General Shelving - 3rd Floor
HF5415.332.Y66 B47 2011
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5415.332.Y66 B47 2011On Shelf

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Subjects

LC Subjects
Consumer behavior.
Generation Y.
Product management.
Target marketing.
Young adult consumers.
Young consumers.
OCLC Fast Subjects
Consumer behavior.
Generation Y.
Product management.
Target marketing.
Young adult consumers.
Young consumers.
Other Subjects
Cibles (Marketing)
Consommateurs -- Comportement.
Génération Internet.
Jeunes adultes consommateurs.
Jeunes consommateurs.
Produits commerciaux -- Gestion.

More Details

Format
Book
Physical Desc
xvii, 249 pages : illustrations ; 25 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Bergh, J. v. d., & Behrer, M. (2011). How cool brands stay hot: branding to generation Y . Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Bergh, Joeri van den, 1971- and Mattias. Behrer. 2011. How Cool Brands Stay Hot: Branding to Generation Y. London ; Philadelphia: Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Bergh, Joeri van den, 1971- and Mattias. Behrer. How Cool Brands Stay Hot: Branding to Generation Y London ; Philadelphia: Kogan Page, 2011.

Harvard Citation (style guide)

Bergh, J. v. d. and Behrer, M. (2011). How cool brands stay hot: branding to generation Y. London ; Philadelphia: Kogan Page.

MLA Citation, 9th Edition (style guide)

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y Kogan Page, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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