The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior
(Book)
HF5415.5 .L685 2011
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Lowenstein, M. W. (2011). The customer advocate and the customer saboteur: linking social word-of-mouth, brand impression, and stakeholder behavior . ASQ Quality Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lowenstein, Michael W., 1942-. 2011. The Customer Advocate and the Customer Saboteur: Linking Social Word-of-mouth, Brand Impression, and Stakeholder Behavior. Milwaukee, Wis.: ASQ Quality Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lowenstein, Michael W., 1942-. The Customer Advocate and the Customer Saboteur: Linking Social Word-of-mouth, Brand Impression, and Stakeholder Behavior Milwaukee, Wis.: ASQ Quality Press, 2011.
Harvard Citation (style guide)Lowenstein, M. W. (2011). The customer advocate and the customer saboteur: linking social word-of-mouth, brand impression, and stakeholder behavior. Milwaukee, Wis.: ASQ Quality Press.
MLA Citation, 9th Edition (style guide)Lowenstein, Michael W. The Customer Advocate and the Customer Saboteur: Linking Social Word-of-mouth, Brand Impression, and Stakeholder Behavior ASQ Quality Press, 2011.