Includes index.

"This groundbreaking book lets you in on the best ways to position your business to roll with changing populations of ripe consumers - including how to succeed despite the looming challenges posed by the relatively small Generation X, and leverage the explosive opportunities afforded by massive young Generation Y." "With its simple yet profound insights (along with eye-opening examples of companies who succeeded or failed spectacularly in leveraging or weathering the demographic storm), The Age Curve will forever change the way you look at your business, and how you perceive the generational impact on the entire commercial (and political!) landscape. It will help you forecast far into the future with unprecedented clarity and accuracy and propel your business to entirely predictable long-term success."--Jacket.

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