Mobile influence : the new power of the consumer
(Book)
Author
Status
General Shelving - 3rd Floor
HF5548.32 .M3736 2013
1 available
HF5548.32 .M3736 2013
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5548.32 .M3736 2013 | On Shelf |
Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
x, 246 pages ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Martin, C. (2013). Mobile influence: the new power of the consumer (First edition.). Palgrave Macmillan.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Martin, Chuck, 1949-. 2013. Mobile Influence: The New Power of the Consumer. New York, NY: Palgrave Macmillan.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Martin, Chuck, 1949-. Mobile Influence: The New Power of the Consumer New York, NY: Palgrave Macmillan, 2013.
Harvard Citation (style guide)Martin, C. (2013). Mobile influence: the new power of the consumer. First edn. New York, NY: Palgrave Macmillan.
MLA Citation, 9th Edition (style guide)Martin, Chuck. Mobile Influence: The New Power of the Consumer First edition., Palgrave Macmillan, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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