Big data marketing : engage your customers more effectively and drive value
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415.13 .A78 2013
1 available
HF5415.13 .A78 2013
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.13 .A78 2013 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xiv, 192 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 177-184) and index.
Description
Leverage big data insights to improve customer experiences and insure business success. Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Arthur, L. (2013). Big data marketing: engage your customers more effectively and drive value . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Arthur, Lisa. 2013. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value Hoboken, New Jersey: Wiley, 2013.
Harvard Citation (style guide)Arthur, L. (2013). Big data marketing: engage your customers more effectively and drive value. Hoboken, New Jersey: Wiley.
MLA Citation, 9th Edition (style guide)Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value Wiley, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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