Creating new markets in the digital economy : value and worth
(Book)

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General Shelving - 3rd Floor
HC79.I55 N52 2014
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LocationCall NumberStatus
General Shelving - 3rd FloorHC79.I55 N52 2014On Shelf

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Format
Book
Physical Desc
xx, 238 pages ; 23 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
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SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Ng, I. C. L., & Ho, E. S. (2014). Creating new markets in the digital economy: value and worth . Cambridge University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Ng, Irene C. L and Elizabeth Shi-Yin, Ho. 2014. Creating New Markets in the Digital Economy: Value and Worth. New York: Cambridge University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Ng, Irene C. L and Elizabeth Shi-Yin, Ho. Creating New Markets in the Digital Economy: Value and Worth New York: Cambridge University Press, 2014.

Harvard Citation (style guide)

Ng, I. C. L. and Ho, E. S. (2014). Creating new markets in the digital economy: value and worth. New York: Cambridge University Press.

MLA Citation, 9th Edition (style guide)

Ng, Irene C. L., and Elizabeth Shi-Yin Ho. Creating New Markets in the Digital Economy: Value and Worth Cambridge University Press, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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