The craft of creativity
(Book)

Book Cover
Average Rating
Author
Cronin, Matthew A.
Contributors
Loewenstein, Jeffrey, author.
Status
On Shelf
General Shelving - 3rd Floor
BF408 .C7578 2018
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorBF408 .C7578 2018On Shelf

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Subjects

LC Subjects
Creative ability in business.
Creative ability.
Creative thinking.
OCLC Fast Subjects
Creative ability in business.
Creative ability.
Creative thinking.
Other Subjects
Creativity
creativity.
Créativité dans les affaires.
Créativité.
Innovation
Kreativität

More Details

Format
Book
Physical Desc
xi, 269 pages : illustrations ; 23 cm
Language
English
UPC
40028084370

Notes

Bibliography
Includes bibliographical references (pages [237]-260) and index.
Description
In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--Back cover.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Cronin, M. A., & Loewenstein, J. (2018). The craft of creativity . Stanford Business Books, an imprint of Stanford University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Cronin, Matthew A and Jeffrey, Loewenstein. 2018. The Craft of Creativity. Stanford, California: Stanford Business Books, an imprint of Stanford University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Cronin, Matthew A and Jeffrey, Loewenstein. The Craft of Creativity Stanford, California: Stanford Business Books, an imprint of Stanford University Press, 2018.

Harvard Citation (style guide)

Cronin, M. A. and Loewenstein, J. (2018). The craft of creativity. Stanford, California: Stanford Business Books, an imprint of Stanford University Press.

MLA Citation, 9th Edition (style guide)

Cronin, Matthew A., and Jeffrey Loewenstein. The Craft of Creativity Stanford Business Books, an imprint of Stanford University Press, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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