Includes bibliographical references and index.

"In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin? This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate. It also: Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps you put your learning into practice with over 60 Tasks and Develop Your Skills activities. Draws on real-world research to demonstrate the messiness of data - and show you a path through it. Approachable and down to earth, this guide is aimed at undergraduates across the social sciences, psychology, business and beyond who want to engage confidently with quantitative methods or statistics." --,Back cover.