McDonald's : behind the arches
(Book)
Author
Status
General Shelving - 3rd Floor
TX945.5.M33 L68 1986
1 available
TX945.5.M33 L68 1986
1 available
Description
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | TX945.5.M33 L68 1986 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Biographies.
Biography
collective biographies.
Fast food restaurants -- United States -- Management.
McDonald's Corporation.
McDonald's Corporation.
Restaurants.
Restaurateurs (Alimentation) -- États-Unis -- Biographies.
Restauration rapide -- États-Unis.
Success in business -- United States -- Case studies.
v -- Biographies.
Biography
collective biographies.
Fast food restaurants -- United States -- Management.
McDonald's Corporation.
McDonald's Corporation.
Restaurants.
Restaurateurs (Alimentation) -- États-Unis -- Biographies.
Restauration rapide -- États-Unis.
Success in business -- United States -- Case studies.
v -- Biographies.
More Details
Format
Book
Physical Desc
470 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
Language
English
Notes
General Note
Includes index.
Description
McDonald's is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing--even in tough financial times. McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Filled with behind the scenes stories, this book offers a look inside this American business success.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Love, J. F. (1986). McDonald's: behind the arches . Bantam Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Love, John F.. 1986. McDonald's: Behind the Arches. Toronto: Bantam Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Love, John F.. McDonald's: Behind the Arches Toronto: Bantam Books, 1986.
Harvard Citation (style guide)Love, J. F. (1986). Mcdonald's: behind the arches. Toronto: Bantam Books.
MLA Citation, 9th Edition (style guide)Love, John F.. McDonald's: Behind the Arches Bantam Books, 1986.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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