Includes index.

The presidential campaign managers for George Bush and Bill Clinton offer a study of how presidential campaigns are really run.

"James Carville and Mary Matalin, lifetime political consultants, met and fell in love. They shared a dream: to direct a campaign for President of the United States. And then their dreams came true. Problem was, they had to campaign against each other." -- BOOK JACKET. "Welcome to All's Fair: Love, War, and Running for President, a political memoir like no other, written by the ultimate insiders. It's unquestionably the most provocative look at the running of a contemporary national election campaign in America. It is also a revealing account of how two political professionals managed to maintain their romance -- and sanity -- in the face of the most competitive of situations." -- BOOK JACKET. "Carville's and Matalin's strategies for Bill Clinton and George Bush unfold through unforgettable anecdotes and surprising portraits of the candidates, their staffs, and the more-powerful-than-ever media stars. How was the Gennifer Flowers affair defused? How did Pat Buchanan manage to sidetrack an incumbent President's reelection? How did Dan Quayle survive as the GOP's vice-presidential nominee? How did the Democrats inadvertently confirm the Republican charges that Clinton widely raised taxes in Arkansas? How did both Bush and Clinton judge -- and then misjudge -- Ross Perot's influence? Why was Carville called "Serpenthead"? And how did Matalin initiate the Sri Lanka Conga on Air Force One?" -- BOOK JACKET. "The answers to such campaign mysteries large and small are found in All's Fair, a groundbreaking, breathtaking tour of the new universe of electronic electioneering and the old world of rivalry and romance. Written with the wit and outspokenness for which Carville and Matalin have become justly celebrated, their memoir provides a page-turning account of how the Republicans lost, the Democrats won, and love, eventually, triumphed over all." -- BOOK JACKET.

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