The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
(Book)
Author
Status
General Shelving - 3rd Floor
HF5770 .H56 1995
1 available
HF5770 .H56 1995
1 available
Description
Loading Description...
Also in this Series
Checking series information...
Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5770 .H56 1995 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xi, 289 pages : illustrations (some color) ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 269-277) and index.
Description
In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises.
Description
Packages understand you better than you understand packages, and The Total Package tells why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka. Ranging from ancient Mesopotamia to Madison Avenue, from Aunt Jemima to Madonna, from Marlboros to McDonald's, Thomas Hine surveys packaging throughout history, exploring how advances in bottles, cans, and boxes have remade products, stores, and modern life. A package is a protector, a friend, and, ultimately, a piece of trash.contributions to world culture.
Description
Packages as small as a pillbox or as large as Walt Disney World play on the emotions, even as they promise predictable satisfactions. With an eye for the profound and the absurd, The Total Package describes the exploits of the oatmeal barons, medicine hucksters, psychologists, engineers, and marketing wizards who have made the art of packaging one of America's dominant contributions to world culture.
Description
The Total Package is a fascinating look at the unexpected meanings hidden in the most familiar boxes, bottles, cans, and tubes found in every home. Thomas Hine decodes their secret language in a lively narrative revealing the way we sell our products and ourselves, and changing forever the way we see our increasingly packaged world.
Local note
SACFinal081324
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Hine, T. (1995). The total package: the evolution and secret meanings of boxes, bottles, cans, and tubes . Little, Brown.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hine, Thomas, 1947-. 1995. The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes. Boston: Little, Brown.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hine, Thomas, 1947-. The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes Boston: Little, Brown, 1995.
Harvard Citation (style guide)Hine, T. (1995). The total package: the evolution and secret meanings of boxes, bottles, cans, and tubes. Boston: Little, Brown.
MLA Citation, 9th Edition (style guide)Hine, Thomas. The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes Little, Brown, 1995.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.