The friction-free economy : marketing strategies for a wired world
(Book)
Author
Status
General Shelving - 3rd Floor
HC79.H53 L49 1997
1 available
HC79.H53 L49 1997
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
General Shelving - 3rd Floor | HC79.H53 L49 1997 | On Shelf |
More Details
Format
Book
Physical Desc
xiii, 257 pages : illustrations ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 245-250) and index.
Description
The Friction-Free Economy provides an extraordinary look into the not-so-distant economic future, a future in which business will be so dramatically altered that we will all be forced - from CEO to small-business owner, senior-level executive to middle manager - to rethink what we do and how we do it. In this book, T.G. Lewis, one of the foremost experts on the information age, explores the phenomenon of Silicon Valley and its role as the incubator of innovative business models and strategies. The Friction-Free Economy illustrates how the economic realities of Silicon Valley will soon hold true for all businesses - from the high-tech Intels to the lowest of the low tech, such as restaurants and car dealerships - and provides a workable, eminently practical business model for any company looking to survive and thrive in the friction free economy. Using market behavior in the software industry as an example for understanding the bigger business picture, The Friction-Free Economy makes sense of a world growing increasingly digital with ambiguous, intangible products and transparent transactions and provides a series of guiding principles for creating business success in any industry.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Lewis, T. G. 1. (1997). The friction-free economy: marketing strategies for a wired world . HarperBusiness.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lewis, T. G. 1941-. 1997. The Friction-free Economy: Marketing Strategies for a Wired World. New York: HarperBusiness.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lewis, T. G. 1941-. The Friction-free Economy: Marketing Strategies for a Wired World New York: HarperBusiness, 1997.
Harvard Citation (style guide)Lewis, T. G. 1. (1997). The friction-free economy: marketing strategies for a wired world. New York: HarperBusiness.
MLA Citation, 9th Edition (style guide)Lewis, T. G. 1941-. The Friction-free Economy: Marketing Strategies for a Wired World HarperBusiness, 1997.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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