The food industry wars : marketing triumphs and blunders
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HD9005 .M44 1998
1 available
HD9005 .M44 1998
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HD9005 .M44 1998 | On Shelf |
Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xiii, 263 pages ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 243-246) and index.
Description
How food marketers make use of key variables - such as innovation; target market; market segmentation; image; and physical, environmental, and human resources - determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts.
Terms Governing Use and Reproduction
British Library not licensed to copy,0.,Uk
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Michman, R. D., & Mazze, E. M. (1998). The food industry wars: marketing triumphs and blunders . Quorum.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Michman, Ronald D and Edward M. Mazze. 1998. The Food Industry Wars: Marketing Triumphs and Blunders. Westport, Conn.: Quorum.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Michman, Ronald D and Edward M. Mazze. The Food Industry Wars: Marketing Triumphs and Blunders Westport, Conn.: Quorum, 1998.
Harvard Citation (style guide)Michman, R. D. and Mazze, E. M. (1998). The food industry wars: marketing triumphs and blunders. Westport, Conn.: Quorum.
MLA Citation, 9th Edition (style guide)Michman, Ronald D., and Edward M Mazze. The Food Industry Wars: Marketing Triumphs and Blunders Quorum, 1998.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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