International marketing : strategy, planning, market entry & implementation
(Book)

Book Cover
Average Rating
Author
Bennett, Roger, 1948 April 9-
Status
On Shelf
General Shelving - 3rd Floor
HF1416 .I68 1998
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF1416 .I68 1998On Shelf

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Subjects

LC Subjects
Export marketing -- Management.
Export marketing.
Strategic planning.
OCLC Fast Subjects
Export marketing
Export marketing -- Management
Strategic planning
Other Subjects
Export marketing -- Management.
Marchés d'exportation -- guides, manuels.
Marchés d'exportation x Gestion.
Marchés d'exportation.
Marketing international.
Marketing stratégique.
Marketing stratégique.
Planification stratégique.

More Details

Format
Book
Physical Desc
384 pages : illustrations ; 24 cm
Language
English

Notes

Bibliography
Includes bibliographical references (pages 370-378) and index.
Description
Topics include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Bennett, R. (1998). International marketing: strategy, planning, market entry & implementation (2nd ed.). Kogan Page.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Bennett, Roger, 1948 April 9-. 1998. International Marketing: Strategy, Planning, Market Entry & Implementation. London: Kogan Page.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Bennett, Roger, 1948 April 9-. International Marketing: Strategy, Planning, Market Entry & Implementation London: Kogan Page, 1998.

Harvard Citation (style guide)

Bennett, R. (1998). International marketing: strategy, planning, market entry & implementation. 2nd ed. London: Kogan Page.

MLA Citation, 9th Edition (style guide)

Bennett, Roger. International Marketing: Strategy, Planning, Market Entry & Implementation 2nd ed., Kogan Page, 1998.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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