Markets of one : creating customer-unique value through mass customization
(Book)

Book Cover
Average Rating
Contributors
Gilmore, James H., 1959-
Pine, B. Joseph.
Status
On Shelf
General Shelving - 3rd Floor
TS155.65 .M37 2000
1 available

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General Shelving - 3rd FloorTS155.65 .M37 2000On Shelf

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Table of contents
Table of contents

Subjects

LC Subjects
Flexible manufacturing systems.
Product management.
Relationship marketing.
OCLC Fast Subjects
Flexible manufacturing systems.
Product management.
Relationship marketing.
Other Subjects
Aufsatzsammlung.
Customized marketing.
Customized marketing.
Flexibele productiesystemen.
Marketing de relacionamento.
Marketing relationnel.
Mass Customization
Produits commerciaux -- Gestion.
Relatiemarketing.
Sistemas flexíveis de manufatura.
Systèmes flexibles de fabrication.
Unternehmen

More Details

Format
Book
Physical Desc
xxv, 210 pages : illustrations ; 24 cm
Language
English

Notes

General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
Publisher Fact Sheet,A collection of ten Harvard Business Review articles that chronicle the evolution of business competition from mass markets to markets of one.
Description
Annotation,Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.
Description
Annotation.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Gilmore, J. H., & Pine, B. J. (2000). Markets of one: creating customer-unique value through mass customization . Harvard Business School Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Gilmore, James H., 1959- and B. Joseph. Pine. 2000. Markets of One: Creating Customer-unique Value Through Mass Customization. Boston, Mass.: Harvard Business School Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Gilmore, James H., 1959- and B. Joseph. Pine. Markets of One: Creating Customer-unique Value Through Mass Customization Boston, Mass.: Harvard Business School Press, 2000.

Harvard Citation (style guide)

Gilmore, J. H. and Pine, B. J. (2000). Markets of one: creating customer-unique value through mass customization. Boston, Mass.: Harvard Business School Press.

MLA Citation, 9th Edition (style guide)

Gilmore, James H., and B. Joseph Pine. Markets of One: Creating Customer-unique Value Through Mass Customization Harvard Business School Press, 2000.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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