The customer century : lessons from world class companies in integrated marketing and communications
(Book)
Author
Status
General Shelving - 3rd Floor
HF5718 .G77 2000
1 available
HF5718 .G77 2000
1 available
Description
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Also in this Series
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5718 .G77 2000 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Business communication -- Case studies.
Communicatie.
Communication dans l'entreprise -- Cas, Études de.
Communication dans l'entreprise -- Études de cas.
Communication en gestion -- Cas Études de.
Communication en gestion -- Études de cas.
Communication in management -- Case studies.
Consommateurs -- Satisfaction -- Cas, Études de.
Consommateurs -- Satisfaction -- Études de cas.
Consumer satisfaction -- Case studies.
Internationale ondernemingen.
Klantgerichtheid.
Marketing -- Cas, Études de.
Marketing -- Case studies.
Marketing -- Études de cas.
Études de cas.
Communicatie.
Communication dans l'entreprise -- Cas, Études de.
Communication dans l'entreprise -- Études de cas.
Communication en gestion -- Cas Études de.
Communication en gestion -- Études de cas.
Communication in management -- Case studies.
Consommateurs -- Satisfaction -- Cas, Études de.
Consommateurs -- Satisfaction -- Études de cas.
Consumer satisfaction -- Case studies.
Internationale ondernemingen.
Klantgerichtheid.
Marketing -- Cas, Études de.
Marketing -- Case studies.
Marketing -- Études de cas.
Études de cas.
More Details
Format
Book
Physical Desc
xiii, 238 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Annotation,Based on in-depth interviews with senior marketing managers from top companies such as Federal Express and Hewlett-Packard, Gronstedt advises businesses to thrive in the upcoming "customer century" by improving communications with key customers and across departments. 10 line drawings.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Grönstedt, A. (2000). The customer century: lessons from world class companies in integrated marketing and communications . Routledge.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Grönstedt, Anders. 2000. The Customer Century: Lessons From World Class Companies in Integrated Marketing and Communications. Routledge.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Grönstedt, Anders. The Customer Century: Lessons From World Class Companies in Integrated Marketing and Communications Routledge, 2000.
MLA Citation, 9th Edition (style guide)Grönstedt, Anders. The Customer Century: Lessons From World Class Companies in Integrated Marketing and Communications Routledge, 2000.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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