Handbook of marketing and society
(Book)
Contributors
Status
General Shelving - 3rd Floor
HF5414 .H36 2001
1 available
HF5414 .H36 2001
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5414 .H36 2001 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
xxii, 543 pages : illustrations ; 26 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects the welfare of society. Drawing on the talents of an outstanding team of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate marketing. Each chapter covers a different path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and to help marketing practice serve society more effectively.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Bloom, P. N., & Gundlach, G. T. (2001). Handbook of marketing and society . Sage.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Bloom, Paul N and Gregory T. Gundlach. 2001. Handbook of Marketing and Society. Thousand Oaks, Calif.: Sage.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Bloom, Paul N and Gregory T. Gundlach. Handbook of Marketing and Society Thousand Oaks, Calif.: Sage, 2001.
Harvard Citation (style guide)Bloom, P. N. and Gundlach, G. T. (2001). Handbook of marketing and society. Thousand Oaks, Calif.: Sage.
MLA Citation, 9th Edition (style guide)Bloom, Paul N., and Gregory T Gundlach. Handbook of Marketing and Society Sage, 2001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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