Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
(Book)
Author
Status
General Shelving - 3rd Floor
HB615 .K64 2001
1 available
HB615 .K64 2001
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HB615 .K64 2001 | On Shelf |
More Details
Format
Book
Physical Desc
469 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Exposes the secrets behind the success of some of the world's most famous brands, including how they engendered the trust of their customers, despite being entrepreneurs. Includes case studies of some of the most innovative companies, from Estee Lauder and Clinique to Dell Computers and Starbucks.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Koehn, N. F. 1. (2001). Brand new: how entrepreneurs earned consumers' trust from Wedgwood to Dell . Harvard Business School Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Koehn, Nancy F. 1959-. 2001. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell. Boston: Harvard Business School Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Koehn, Nancy F. 1959-. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell Boston: Harvard Business School Press, 2001.
Harvard Citation (style guide)Koehn, N. F. 1. (2001). Brand new: how entrepreneurs earned consumers' trust from wedgwood to dell. Boston: Harvard Business School Press.
MLA Citation, 9th Edition (style guide)Koehn, Nancy F. 1959-. Brand New: How Entrepreneurs Earned Consumers' Trust From Wedgwood to Dell Harvard Business School Press, 2001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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