Advertising and the mind of the consumer : what works, what doesn't, and why
(Book)

Book Cover
Average Rating
Author
Sutherland, Max.
Contributors
Sylvester, Alice K.
Status
On Shelf
General Shelving - 3rd Floor
HF5822 .S84 2000
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHF5822 .S84 2000On Shelf

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Contributor biographical information
Publisher description

Subjects

LC Subjects
Advertising -- Psychological aspects.
Consumer behavior.
OCLC Fast Subjects
Advertising -- Psychological aspects.
Consumer behavior.
Other Subjects
Advertising -- Psychological aspects.
Consommateurs -- Comportement.
Consumentengedrag.
Consumer behavior.
Publicité -- Aspect psychologique.
Reclame.

More Details

Format
Book
Physical Desc
xv, 326 pages : illustrations ; 23 cm
Language
English
UPC
9781865082318

Notes

General Note
"New revised international edition"--Cover.
Bibliography
Includes bibliographical references (pages 304-315) and index.
Description
"In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland has been joined by Alice K. Sylvester, a prominent American advertising agency figure, to reveal the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why." "Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us - for people in business with products and services to sell, for advertising agents and marketers, as well as for students of advertising and consumer behavior."--Jacket.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Sutherland, M., & Sylvester, A. K. (2000). Advertising and the mind of the consumer: what works, what doesn't, and why (2nd ed.). Allen & Unwin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Sutherland, Max and Alice K. Sylvester. 2000. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why. St. Leonards, NSW: Allen & Unwin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Sutherland, Max and Alice K. Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why St. Leonards, NSW: Allen & Unwin, 2000.

Harvard Citation (style guide)

Sutherland, M. and Sylvester, A. K. (2000). Advertising and the mind of the consumer: what works, what doesn't, and why. 2nd ed. St. Leonards, NSW: Allen & Unwin.

MLA Citation, 9th Edition (style guide)

Sutherland, Max., and Alice K Sylvester. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why 2nd ed., Allen & Unwin, 2000.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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