The infinite asset : managing brands to build new value
(Book)
Author
Contributors
Status
General Shelving - 3rd Floor
HD69 .B7 H55 2001
1 available
HD69 .B7 H55 2001
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HD69 .B7 H55 2001 | On Shelf |
Subjects
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Format
Book
Physical Desc
xii, 238 pages : illustrations ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 207-220) and index.
Description
A new set of tools for innovative brand management.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Hill, S., & Lederer, C. (2001). The infinite asset: managing brands to build new value . Harvard Business School Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Hill, Sam, 1953- and Chris. Lederer. 2001. The Infinite Asset: Managing Brands to Build New Value. Boston, Mass.: Harvard Business School Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Hill, Sam, 1953- and Chris. Lederer. The Infinite Asset: Managing Brands to Build New Value Boston, Mass.: Harvard Business School Press, 2001.
Harvard Citation (style guide)Hill, S. and Lederer, C. (2001). The infinite asset: managing brands to build new value. Boston, Mass.: Harvard Business School Press.
MLA Citation, 9th Edition (style guide)Hill, Sam, and Chris. Lederer. The Infinite Asset: Managing Brands to Build New Value Harvard Business School Press, 2001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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