"This is a behind-the-scenes look at the best and most innovative design work in the catalog industry. The catalogs featured are from a variety of design firms and range from retail and direct-to-consumer to product catalogs and business-to-business. The text and visuals demonstrate the unique design process, the development of each project according to the client's vision, and the effectiveness of the printed catalog. Each catalog is presented based on its success with the consumer as well as its high standard of graphic innovation and creativity. Illustrated is what makes the design work in relation to the content, as well as information about the design process behind the creation of the graphics used."--Jacket.

Also issued online.

SACFinal081324