A new brand world : 8 principles for achieving brand leadership in the 21st century
(Book)

Book Cover
Average Rating
Author
Bedbury, Scott.
Contributors
Fenichell, Stephen.
Status
On Shelf
General Shelving - 3rd Floor
HD69 .B7 B36 2002
1 available

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LocationCall NumberStatus
General Shelving - 3rd FloorHD69 .B7 B36 2002On Shelf

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Sample text
Table of contents
Table of contents
Table of contents
Contributor biographical information
Publisher description
Contributor biographical information
Publisher description
Sample text
Table of contents only

Subjects

LC Subjects
Brand name products -- Management -- Case studies.
Brand name products -- Management -- Handbooks, manuals, etc.
Brand name products.
Branding (Marketing)
New products -- Management -- Handbooks, manuals, etc.
New products -- Management.
OCLC Fast Subjects
Brand name products
Brand name products -- Management
Branding (Marketing)
Case studies
Handbooks and manuals
New products -- Management
Other Subjects
branding.
Markenpolitik
Marketing.
Merkartikelen.
Merknamen.
Nonfiction.
Produits de marque -- Gestion -- Guides, manuels, etc.
Produits de marque -- Gestion -- Études de cas.
Produits de marque.
Produits nouveaux -- Gestion -- Cas, Études de.
Produits nouveaux -- Gestion -- Guides, manuels, etc.
Stratégie de marque.
Succès dans les affaires -- Cas, Études de.

More Details

Format
Book
Physical Desc
xix, 220 pages ; 25 cm
Language
English

Notes

General Note
Includes index.
Description
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
Local note
SACFinal081324

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Citations

APA Citation, 7th Edition (style guide)

Bedbury, S., & Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century . Viking.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Bedbury, Scott and Stephen. Fenichell. 2002. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Viking.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Bedbury, Scott and Stephen. Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century New York: Viking, 2002.

Harvard Citation (style guide)

Bedbury, S. and Fenichell, S. (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. New York: Viking.

MLA Citation, 9th Edition (style guide)

Bedbury, Scott., and Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century Viking, 2002.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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