Big brands, big trouble : lessons learned the hard way
(Book)
Author
Status
General Shelving - 3rd Floor
HD69.B7 T759 2001
1 available
HD69.B7 T759 2001
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HD69.B7 T759 2001 | On Shelf |
Subjects
OCLC Fast Subjects
More Details
Format
Book
Physical Desc
x, 223 pages ; 24 cm
Language
English
UPC
99807427503
Notes
General Note
Includes index.
Description
Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levis to General Motors to Sears to Crest. He reveals to managers and marketers how to avoid landmines when building or securing a lasting brand.
Language
English.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Trout, J. (2001). Big brands, big trouble: lessons learned the hard way . Wiley.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Trout, Jack. 2001. Big Brands, Big Trouble: Lessons Learned the Hard Way. New York: Wiley.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Trout, Jack. Big Brands, Big Trouble: Lessons Learned the Hard Way New York: Wiley, 2001.
Harvard Citation (style guide)Trout, J. (2001). Big brands, big trouble: lessons learned the hard way. New York: Wiley.
MLA Citation, 9th Edition (style guide)Trout, Jack. Big Brands, Big Trouble: Lessons Learned the Hard Way Wiley, 2001.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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