How customers think : essential insights into the mind of the market
(Book)
Author
Status
General Shelving - 3rd Floor
HF5415.32 .Z35 2003
1 available
HF5415.32 .Z35 2003
1 available
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| General Shelving - 3rd Floor | HF5415.32 .Z35 2003 | On Shelf |
Subjects
LC Subjects
OCLC Fast Subjects
Other Subjects
Aspects psychologiques.
Attitudes.
Comportamiento del consumidor -- Aspectos psicológicos.
Comportement du consommateur.
Comportement du consommateur.
Consommateur.
Consommateurs -- Comportement -- Aspect psychologique.
Consommateurs -- Psychologie.
Consommateurs.
Consumentengedrag.
Consumer behavior -- Psychological aspects.
Consumers -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Psychology.
Consumidores -- Psicología.
Creative thinking.
Creative thinking.
Créativité
Leadership
Leadership.
Marketing
Marketing -- Aspect psychologique.
Marketing -- Psychological aspects.
Marketing -- Psychological aspects.
Marketing.
Marketing.
Marktanalyse.
Mercadotecnia -- Aspectos psicológicos.
Pensamiento creador.
Pensée créatrice.
Psychologie.
Psychologische aspecten.
Verbraucherverhalten
Attitudes.
Comportamiento del consumidor -- Aspectos psicológicos.
Comportement du consommateur.
Comportement du consommateur.
Consommateur.
Consommateurs -- Comportement -- Aspect psychologique.
Consommateurs -- Psychologie.
Consommateurs.
Consumentengedrag.
Consumer behavior -- Psychological aspects.
Consumers -- Psychological aspects.
Consumers -- Psychology.
Consumers -- Psychology.
Consumidores -- Psicología.
Creative thinking.
Creative thinking.
Créativité
Leadership
Leadership.
Marketing
Marketing -- Aspect psychologique.
Marketing -- Psychological aspects.
Marketing -- Psychological aspects.
Marketing.
Marketing.
Marktanalyse.
Mercadotecnia -- Aspectos psicológicos.
Pensamiento creador.
Pensée créatrice.
Psychologie.
Psychologische aspecten.
Verbraucherverhalten
More Details
Format
Book
Physical Desc
xxii, 323 pages : illustrations ; 25 cm
Language
English
UPC
9781578518265
Notes
Bibliography
Includes bibliographical references (pages 291-310) and index.
Description
Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.
Local note
SACFinal081324
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Citations
APA Citation, 7th Edition (style guide)
Zaltman, G. (2003). How customers think: essential insights into the mind of the market . Harvard Business School Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Zaltman, Gerald. 2003. How Customers Think: Essential Insights Into the Mind of the Market. Boston, Mass.: Harvard Business School Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of the Market Boston, Mass.: Harvard Business School Press, 2003.
Harvard Citation (style guide)Zaltman, G. (2003). How customers think: essential insights into the mind of the market. Boston, Mass.: Harvard Business School Press.
MLA Citation, 9th Edition (style guide)Zaltman, Gerald. How Customers Think: Essential Insights Into the Mind of the Market Harvard Business School Press, 2003.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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