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Description
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike since the Industrial Revolution. This edited volume, written by experts in many fields, examines the economic and psychological research behind how aging consumers behave, make decisions, and choose in the marketplace. The...
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"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first...
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"For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays,...
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The "papers collected in this volume aims to provide an overview of happiness studies to date, with a special emphasis on its relationship with economic thought. This volume discusses the state of the art and the main strands and contributions to the "economics of happiness", as a sub-discipline related to political economy. However, the main thrust of the volume is in focuses on the relationship between happiness studies and economics. Moreover,...
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"Psychology and Consumer Culture provides an in-depth psychological analysis of consumerism that draws from a wide range of theoretical, clinical, and methodological approaches. The contributors to this edited volume demonstrate that consumerism and the culture that surrounds it exert profound and often undesirable effects both on people's individual lives and on society as a whole. Far from being distant influences, advertising, consumption, materialism,...
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'Cultures Merging' aims to decide how far culture determines economic life as opposed to being itself a product of the economy. The examination is considered against the long-run history of five major world cultures - Europe, the United States, Australia, the Middle East and East Asia.
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"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
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In this book, two distinguished economists draw attention to an important and disturbing new trend that has dramatically transformed our economy in the last two decades: the spread of "winner-take-all" markets, where more and more people compete for ever fewer and bigger prizes. Such markets, where tiny differences in performance translate into huge differences in reward, have long been the hallmark of the performing arts and professional sports,...
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