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Author
Description
"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design...
3) Going Global
Description
This program examines how the world's most recognized brands have become global successes. Experts reveal how thriving worldwide brands have adapted to new and developing markets, either by altering their products, or by changing their marketing to specific cultural needs.
Description
"Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products - ten per decade - that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most...
5) Marketing
Description
Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
Author
Description
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched...
8) Innovation
Description
With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more.
9) Expansion
Description
The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Other brands discussed include: Gucci, Alfred Dunhill, Levi Strauss, Procter & Gamble, General Motors, and the Virgin Group.
10) Crisis
Description
In the 1960s, Pan Am was at the forefront of the jet age and was viewed as the epitome in quality airline service. But, as this program examines, the 1988 terrorist bombing of Flight 103 over Lockerbie, Scotland, was a blow from which the legendary brand never recovered. Learn about crises that affected Kellogg's, Ford, BP and Tylenol.
11) Persistence
Description
French winemaker Château Lafite is a heritage brand with a worldwide following. In this film, learn how persistence has maintained this brand for more than four centuries.
Description
From the Publisher's Website: The At Issue series includes a wide range of opinion on a single controversial subject. Each volume includes primary and secondary sources from a variety of perspectives-eyewitnesses, scientific journals, government officials and many others. Extensive bibliographies and annotated lists of relevant organizations to contact offer a gateway to future research.
Description
The apparel industry has become far more than a showcase for a designer's talent-it's now the battleground of billion-dollar corporations. This program enters the world of fashion superbrands to find out how and why they have invaded not only our wardrobes, but our minds. With help from neuroscientist and marketing expert Dr. Gemma Calvert, who administers an MRI scan to an avid fashion consumer, the film shows how the brain's pleasure center responds...
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