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1) 20 ads that shook the world: the century's most groundbreaking advertising and how it changed us all
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Description
Uses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well.
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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive...
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"An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming,...
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"With more than 400 entries on paper collectibles from the most obscure to the most common, this outstanding source is arranged alphabetically and provides written descriptions and photographs of anything from an ABC primer from 19th-century London to winkle bags. This is truly a source to be consulted by collectors or anyone looking for a glimpse of the past."--"Outstanding Reference Sources," American Libraries, May 2001.
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"We all know there is a politics of skin color, but is there a politics of hair? In this book, Noliwe Rooks explores the history and politics of hair and beauty culture in African American communities from the nineteenth century to the 1990s. She discusses the ways in which African American women have located themselves in their own families, communities, and national culture through beauty advertisements, treatments, and styles. Bringing the story...
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How does an image become iconic? In this book, the author, an art historian offers a look at the main types of visual icons. This work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture. It begins with the stock image of Christ's face, the founding icon, literally, since he was the central subject of early Christian icons. Some of the icons that...
9) Affluenza
Description
Affluenza is a fascinating look at one of the greatest social maladies of our time: overconsumption and materialism. Hosted by National Public Radio's Scott Simon, the program explores both the comical and sobering aspects of our consumerism and its enormous impact on families, communities and the environment. With the help of historians and archival film, Affluenza reveals the forces that have dramatically transformed us from a nation that prizes...
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